Aaron has been crafting distinctive brand identities for a broad range of organizations, from municipalities and rock bands to pizzerias and Harley-Davidson dealerships. He has served as design lead at multiple branding agencies, and also was art director at industry-leading insurer State Farm. He excels at distilling a company’s ethos and product focus into a single, cohesive idea, expressed visually in a meaningful, memorable brand identity.
Brian Chase
Normal Public Library + Southwest Florida Library Network | Executive Director
Working with Aaron transformed how Normal Public Library was perceived in the community. Aaron exceeded our expectations of creating a new brand by developing a fun, clean, attractive, instantly-recognizable identity for our organization. These positive changes were well-received by patrons, staff, elected officials, and partners. His work gave us not only a new brand, but also the tools we needed to continue to develop and deploy the brand over time. I have utmost faith in Aaron’s ability to solve any design challenge. I have recommended him to many colleagues – all of whom have been extraordinarily pleased with both the quality of his work and in the process of working with him.
Due to my previous positive experience working with Aaron on Normal’s brand transformation, I reached out to him seeking better tools to optimize an old brand for SWFLN. Following that emergency work, we then sought his proven expertise to create a new brand for our organization. His designs and vision exceeded our expectations and led to a total transformation of our brand. Aaron is extraordinarily talented, a pleasure to work with, patient, and amazingly efficient. We continue to work with him as we deploy our new brand both digitally and physically, and we continue to be beyond pleased with his ability to efficiently and effectively help us move forward. Aaron is a great listener who understands how to customize solutions to best meet the needs of his clients.
Sam Wyant
Watersurplus | Marketing Manager
Aaron's artistic talents and design skills are matched only by his deep understanding of strategic brand communication. I've worked with Aaron on dozens of branding projects over many years, and he never fails to impress me with his deliverables. Better still, the process of working with Aaron on developing a new brand or polishing an existing one is fun. He listens, guides, and adjusts to help clients achieve their goals. He is always synthesizing cutting-edge techniques with the needs of his customers to maximize the value of their brand. I could not recommend him more highly.
Joshua Albrecht
Visit Milwaukee | Chief Marketing Officer
Aaron Branding is absolutely the best. Always professional, on time and consistently bringing amazing creativity to projects. When Visit Milwaukee needed some extra help with a full company rebranding project, we tapped Aaron for help and he came through in the clutch. Outstanding customer service and results every time.
Reed Sjostrom
Prairie Street Brewing Co + Sizz N Fizz + Lyfe Dispensary | Owner
Aaron is an absolute gem to work with! He brings a perfect blend of creativity and versatility to every project, consistently delivering innovative and stunning designs tailored to a variety of needs. His fun, thoughtful and easy-going nature makes the collaboration process a breeze. If you're looking for a designer who can effortlessly adapt to different styles, brands, and industries while making the entire process delightful, Aaron branding is the perfect choice. Six out of five stars. Highly recommended.
He's also very experienced so he'll help you think of the little things ahead of time.
Todd Lindeblad
Lindeblad Piano Restoration | Owner
Working with Aaron over the years has been transformative for Lindeblad Piano Restoration. His creative direction and branding expertise have elevated our brand to a national level. Honestly, I’ve never met someone as creative as Aaron. His work ethic, his talent for understanding our goals, and his integrity are truly rare. Aaron has not only captured the essence of our mission but has also brought invaluable ideas and pushed our thinking to new heights. Working with Aaron has been an honor, and I’m excited about continuing our partnership to keep advancing our company in a marketplace and global commerce that are constantly changing, keeping our brand as a leader in our industry.
Eric Fitzgerald
President
The innovative and personal approach of Aaron Branding has transformed our marketing strategy over the past several years. Aaron Branding is always professional, responsive, and dedicated to our success. Our brand's visibility and engagement have skyrocketed, thanks to the creative solutions and intimate understanding of everything Fitzgerald Equipment. We highly recommend Aaron Branding to any business looking to refresh, elevate, or create a brand that is certain to yield amazing results.